In order to develop a successful commercial strategy, it is necessary to follow a comprehensive methodology, wich covers both, the needs of the client and the execution of the value proposition.
Some of the benefits of commercial strategy efforts:
· The commercial strategy allows the optimal use of resources through focus on an objective and a reasoned execution.
· Understanding the differences between each type of client allows to penetrate the market more effectively, adjusting the value proposition to the needs of each one.
· Understanding the different uses and moments of consumption for the product allows to adapt the value proposition to the client needs.
· String along the commercial efforts with brand strategy and communication, reinforcing the customer’s confindence at the company when consuming it’s products / services.