The goal of Revenue Growth Management (RGM) is to generate adequate price strategies for each segment in order to reach the optimum margins, in an orderly manner and according to the market dynamics.
The definition of the strategy must be an integral effort where all relevant factors for the company are taken into account.
Some of the benefits of an RGM effort:
- Improvements in margins and sales of products (from 1 to 3 percentage points of improvement as % of profit).
- Adoption of new practices and adaptation of processes for internal RGM.