The goal of Revenue Growth Management (RGM) is to generate adequate price strategies for each segment in order to reach the optimum margins, in an orderly manner and according to the market dynamics.
The definition of the strategy must be an integral effort where all relevant factors for the company are taken into account.
Some of the benefits of an RGM effort:
- Improvements in margins and sales of products (from 1 to 3 percentage points of improvement as % of profit).
- Adoption of new practices and adaptation of processes for internal RGM.
Pricing and Promotion
The use of appropriate tools can be a crucial factor for perfecting and execute your strategy.
Thanks to our alliance with Blue Yonder we offer the most advanced tools in the market, so that your business management team can guarantee an alignment between operations and strategy.
- Luminate Clearance Price (LCP)
- Luminate Market Price (LMP)
- Strategic Pricing
- Promotions Management & Optimization
- Markdown Optimization