Strategic Planning

The definition of the strategy must be an integral effort where all relevant factors for the company are taken into account.

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A successful strategy is able to take the mission of the company and translate it into the clear efforts that impact the business model

Some of the benefits of a strategic planning effort include:

  • Efficient assignment of resources
  • Identification of relevant and growing market niches
  • Determine the attractiveness of evaluated markets
  • Clarify the role of the product and brand portfolio