Strategic Planning

The definition of the strategy must be an integral effort where all relevant factors for the company are taken into account.

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A successful strategy is able to take the mission of the company and translate it into the clear efforts that impact the business model

Some of the benefits of a strategic planning effort include:

·         Efficient assignment of resources

·         Identification of relevant and growing market niches

·         Determine the attractiveness of evaluated markets

·         Clarify the role of the product and brand portfolio