Soporte Técnico GOLDCO

Mapping the Gaps:The Organizational Foundation of Category Management By Jorge Mosqueda The CatMan Foundation Map identifies five foundational gaps that shape whether a category management practice reaches its potential: mentality, collaboration, community, data strategy, and investment. For each gap, it...

By: David Gutiérrez, Head of Change Management From design to execution In the context of project management and consulting, the AS-IS → TO-BE model is widely known. We recognize that the AS-IS seeks to deeply understand the current operational reality...