English: 7-Eleven & Blue Yonder’s CatMan Digital Transformation

7-Eleven Mexico Digitally Transforms Category Management Capabilities with Blue Yonder and GOLDCO

Leading convenience store chain looks to improve space planning and analytic capabilities with Blue Yonder’s solution, supported by GOLDCO

MEXICO CITY and SCOTTSDALE, Ariz. – 04/12/23 – With tight competition for the food dollar, convenience store retailers need to make faster decisions to attract and retain customers. That’s why 7-Eleven Mexico recently implemented Blue Yonder’s category management SaaS solution to address a gap in its retail operations and gain the ability to create planograms, which has resulted in a better consumer shopping experience and minimizing out-of-stock products. The project was successfully implemented by GOLDCO, a Blue Yonder partner.

7-Eleven Mexico is part of the largest convenience store chain in the world and is continuously expanding and improving. It offers consumers a shopping experience that exceeds their expectations, understanding, anticipating, and satisfying their needs, cravings, and services, through a clean and safe environment. It has 1 million daily customers, 14,000 employees, with a presence in 13 states in Mexico. The company was looking to automate and improve its category management capabilities from manual processes, so it turned to the industry leader in category management, Blue Yonder and a leading implementation partner with extensive experience in retail strategy, GOLDCO.

Thanks to Blue Yonder’s solution and GOLDCO’s successful implementation, 7-Eleven Mexico has been able to:

• Operate a modern, structured category management process, allowing 7-Eleven Mexico to move from strategy to execution, leveraging advanced analytics capabilities much quicker.

• Allocate space strategically through data and analytics, improving the customer shopping experience by localizing assortment to a store level.

• Provide each store with specific assortment and shelf placement to efficiently operate with a localized assortment to better serve its shoppers.

• Gain better control over the master planogram, which means fewer stockouts, improving the health of the business and allowing staff to implement changes quickly.

• Streamline their planograming capabilities and increase their analytic timeline for each category.

“We were seeking a solution that would allow us to align our commercial strategy, space management and product availability. Blue Yonder’s category management solution offers us the ability to integrate its capabilities into our strategic, tactic and operational processes, allowing us to communicate information and strategy effectively and efficiently throughout the organization. Thanks to the successful implementation with GOLDCO, the solution has allowed us to see an improvement in the consumer experience” said Gabriel Aranda, 7-Eleven Mexico.

Blue Yonder’s category management solution will allow RT-Mart to optimize layouts across stores, optimizing space and reducing out-of-stocks, both of which work to increase customer satisfaction. By leveraging SaaS, 7-Eleven Mexico will have unmatched scalability and reliability, as well as the ability to take advantage of new solution innovations as soon as they’re available.

“As a Blue Yonder consolidated partner, leading solutions provider and expert in Category Management strategy, partnering GOLDCO and Blue Yonder with 7 – Eleven Mexico was imperative given the strategic vision they have,” said Jorge Mosqueda, practice director, GOLDCO. “We are excited to see the impact this Blue Yonder solution has on their business. We will continue supporting 7 – Eleven Mexico throughout this rollout, and we look forward to seeing how our partnership can achieve greater goals in the years to come.”

“We are excited to see the space planning transformation that 7-11 Mexico has seen as a result of our category management solution. The solution leverages granular shopper insights, data analytics, and automation to optimize space and floor planning for 7-11 Mexico. This then ensures that they have the right inventory on the right shelves at the right stores,” said Jorge Sanchez, corporate vice president – LATAM, Blue Yonder.

Additional Resources:

• Learn more about Blue Yonder’s category management SaaS solution

About 7-Eleven Mexico

7-Eleven Mexico is part of the largest Convenience Store chain in the world; expanding and continuously improving. They offer the consumer a shopping experience that exceeds their expectations, understanding, anticipating, and satisfying their needs, cravings, and services, through a clean and safe environment. They have 1 million daily customers, 14,000 employees, with a presence in 13 states in the country.


We are a consulting firm specializing in assisting in the definition of the appropriate strategic route for our clients, helping to manage it through value practices, supporting its implementation, accompanying the end-to-end process. We have worked with retail companies throughout Latin America in CATMAN implementation projects that led them to achieve their revenue goals and maximize the capabilities of Blue Yonder’s Category Management solutions.

About Blue Yonder

Blue Yonder is the world leader in digital supply chain transformations and omni-channel commerce fulfillment. Our end-to-end, cognitive business platform enables retailers, manufacturers and logistics providers to best fulfill customer demand from planning through delivery. With Blue Yonder, you’ll unify your data, supply chain and retail commerce operations to unlock new business opportunities and drive automation, control and orchestration to enable more profitable, sustainable business decisions. Blue Yonder – Fulfill your Potentialblueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.


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