Farmacias Peruanas Transform Category Management

Farmacias Peruanas Transform their Category Management and Improve Customer Experience with Blue Yonder and GOLDCO

Leading Peruvian pharmacy chain enhances assortment, space planning, and analytical capabilities with Blue Yonder solutions

LIMA, Peru, and SCOTTSDALE, Ariz. – March 27th, 2024 – As supply chain disruptions continue, retail pharmacies must find ways to optimize their stores so consumers can find the critical medicines and supplies they need. That’s why Farmacias Peruanas, the largest retail pharmacy chain in Peru, digitally transformed its supply chain with Blue Yonder’s category management solutions to improve its customers’ experience by reducing stockouts and enhancing store layout and space. The project was successfully implemented by GOLDCO, a Blue Yonder partner.

Farmacias Peruanas, part of the Intercorp Group, is Peru’s largest pharmacy retailer, formed by the merger of two brands: Inkafarma and Mifarma. The pharmacy retailer has over 20,000 employees working in more than 2,000 locations throughout Peru. The company’s motto is: “Protecting the health and well-being of all Peruvian families.”

The company wanted to automate and improve its category management capabilities from manual processes, so it turned to the industry leader in category management, Blue Yonder, and a leading implementation partner with extensive experience in retail strategy, GOLDCO.

Thanks to Blue Yonder and GOLDCO, Farmacias Peruanas have been able to:

  • Gain better control over the master planogram to allow staff to implement changes quickly and increase their analytical schedule for each category.
  • Improve the customer shopping experience by strategically allocating space, driven by data and analysis, as well as inventory requirements.
  • Optimize store layouts, increasing space productivity and reducing stockouts, all to enhance customer satisfaction and drive higher sales.

“We were looking for the latest technology in category management to efficiently communicate information and strategy throughout the organization. Thanks to the Blue Yonder solution and its capabilities, we have been able to integrate it into our strategic, tactical, and operational processes, greatly improving customer service. And thanks to their partner GOLDCO, the implementation was a success and we are already seeing the benefits,” said Lili Ríos, Category Management and New Formats Development Manager, Farmacias Peruanas.

Blue Yonder’s category management solutions have enabled Farmacias Peruanas to offer consistent store designs, optimize space to meet maximum demand and avoid stockouts, and prioritize space for profitable categories. By leveraging SaaS, Farmacias Peruanas will have unparalleled scalability and reliability, as well as the ability to embrace new innovations in solutions as soon as they become available.

“In collaboration with Blue Yonder, we automated category management operations at Farmacias Peruanas, optimized store designs, and improved the shopping experience with data-driven information. We look forward to continuing to develop this partnership to new levels,” said Jorge Mosqueda, Director of Category Management Solutions at GOLDCO.

“Farmacias Peruanas was seeking a category management strategy that could pivot as customer preferences and demand changed. With Blue Yonder’s category management solutions, they can create and maintain store-specific planograms as needed to drive greater efficiency from their planners and staff to better meet these changing needs. We are excited to be part of their transformation journey,” said Albert Jung, Senior Director of Retail – LATAM, Blue Yonder.

Additional Resources:
• Learn more about Blue Yonder Category Management Solutions
• Learn how to achieve smarter category management with Blue Yonder

About Farmacias Peruanas
Farmacias Peruanas is the largest specialized pharmacy retailer in Peru. The company manages the two most important brands in the sector: Inkafarma and Mifarma. As part of the Intercorp group, the company has more than 20,000 employees working in over 2,000 points of sale along the coast, sierra, and jungle of Peru. Its main objective and reason for existence is: “Protecting the health and well-being of all Peruvian families.”

We are a consulting firm specialized in assisting in defining the appropriate strategic route for our clients, helping to manage it through value practices, supporting its implementation, accompanying the process from end to end. We have worked with retail companies throughout Latin America on CATMAN implementation projects that led them to achieve their revenue goals and maximize the capabilities of Blue Yonder Category Management Solutions.

About Blue Yonder
Blue Yonder is the global leader in digital supply chain transformation. Retailers, manufacturers, and global logistics providers leverage Blue Yonder to optimize their supply chains from planning to fulfillment, delivery, and returns. Blue Yonder’s interoperable, AI-integrated supply chain solutions are end-to-end connected through a unified platform and data cloud, enabling companies to collaborate in real-time across functions, supporting more agile decision-making, greater customer satisfaction, profitable growth, and more resilient and sustainable supply chains. Blue Yonder – Fulfill your Potential™

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product, or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks, or service marks of the companies with which they are associated.

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