Pricing & Promotions

1. Strategy: pricing, segments, discounting policies, extent, evaluation metrics
2. Processes: integration of departments, complementary metrics, mechanisms for effective decision making
4. Tools and Dashboards: clear, communicated and adapted information for the organization
Some of the benefits of an RGM effort include:
  • Improvements in margin and product sales (1 to 3 points improvement in profit %)
  • Adaptation of processes to new practices for handling RGM internally.
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